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zMAX® Joins CARS Tour as Entitlement Sponsor

CARS Tour Ownership Group Unveils 2024 schedule; FloRacing Renewed to Livestream all 19 events

MOORESVILLE, N.C. (Nov. 27, 2023) – Things just keep getting bigger and better for the CARS Tour Late Model Series as it embarks on its 10th season of competition as the Southeast’s premier asphalt late model series.

Today the CARS Tour ownership group, comprised of motorsports icons Dale Earnhardt Jr., Jeff Burton, Kevin Harvick and Justin Marks, announced the addition of zMAX® as the series’ new entitlement sponsor for the upcoming 2024 season and beyond. The group also rolled out the 2024 zMAX CARS Tour schedule and confirmed the renewal of FloRacing as its official streaming partner for all 19 events.



Kevin Harvick Foundation Donates $12,000 to Joey Logano Foundation

Harrisburg, N.C. (July 22, 2023) – Kevin Harvick and the Kevin Harvick Foundation surprised Joey Logano at Pocono Raceway with a $12,000 donation to the Joey Logano Foundation and reminisced on the now famous, “I Wear the Firesuit in This Family” t-shirt campaign from 2010. 

As Harvick competes in his final season of full time NASCAR competition, he is taking time to remember the moments that are cemented as highlights of his career both on and off the track. One of those moments came 13 years ago on June 6, 2010, following an on-track incident between Harvick and Logano. Closing in on the end of the race, Harvick made contact with Logano causing him to spin. Following the incident, Logano made the comment “his wife wears the firesuit in the family” referencing DeLana Harvick. 

The next week, the Harvick’s created a t-shirt with the phrase “I Wear the Firesuit in This Family” and began selling the shirts with a portion of the sales benefiting the Kevin Harvick Foundation. 


Kevin Harvick Golf Carts Opens in Mooresville, North Carolina

Mooresville, N.C. (June 28, 2023) –Kevin Harvick has partnered with EZGO to open Kevin Harvick Golf Carts (KHGC) in Mooresville, NC. This is the first venture off the racetrack for Harvick and long-standing partner EZGO. The full-service dealership will open to the public on Friday, June 30, and serve the Charlotte, NC region.  

“As we started looking at opportunities beyond my racing career and what we would get involved in, this opportunity was presented to me and it was a no brainer,” said Harvick. “Our partnership with EZGO and Mike Parkhurst dates back to the original KHI days with our truck program and has continued throughout my career. We’ve won races on the track together and now it’s time to continue that partnership away from the racetrack and sell some golf carts!” 

The full-service EZGO dealership will provide customers with the latest EZGO carts and the ability to custom build their own EZGO golf carts. KHGC will have a top-of-the-line Service Department staffed with the best knowledge and experience for customers golf cart needs, maintenance service and will provide all the needed parts and accessories to customize carts for each customer’s needs. 


4EVER Team Realtree

●  Kevin Harvick is on the hunt for his first win of 2023 and the 61st of his NASCAR Cup Series career, so it’s only appropriate that he rolls into Martinsville (Va.) Speedway for Sunday’s NOCO 400 with Realtree on his No. 4 Ford Mustang. The unique car design features Realtree’s Hardwoods 20-200 camouflage pattern, and it’s a throwback to Harvick’s first race with Realtree – an ARCA Menards Series race on Oct. 16, 1999 at Talladega (Ala.) Superspeedway for Richard Childress Racing (RCR) where Harvick finished third. Realtree is the world’s leading designer of photorealistic camouflage and the company has more than 2,000 licensees utilizing Realtree patterns and the brand. Thousands of outdoor and lifestyle products are available in Realtree camouflage patterns. Said Bill Jordan, president and CEO of Realtree: “Realtree has been a proud supporter and friend of Kevin Harvick since he first drove our car 24 years ago. Having Kevin run a Realtree paint scheme for one of his final races only seems fitting. We know the relationship extends far beyond what we’ve done together in NASCAR, and we cannot thank Kevin enough for all he has meant to the Realtree brand for all these years. We wish him the best in retirement and have a feeling we’ll see him in Realtree again – even if it’s not on the racetrack.”

●  In his 23-year career as a NASCAR Cup Series driver, Harvick has proven to be incredibly consistent at Martinsville. The driver of the No. 4 Realtree/Hunt Brothers Pizza Ford Mustang for Stewart-Haas Racing (SHR) has made 43 Cup Series starts at the .526-mile oval and recorded 20 top-10s, the third-highest tally among active Cup Series drivers. Only Denny Hamlin (23 top-10s) and Kyle Busch (21 top-10s) have more.

●  Among those 20 top-10s earned by Harvick at Martinsville is a win in April 2011. He defeated Dale Earnhardt Jr., by .727 of a second to win the Goody’s Fast Relief 500. It was Harvick’s 20th NASCAR Cup Series start at the track and his 16th career Cup Series victory. Harvick now has 60 career Cup Series wins and is 10th on the all-time win list.

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