Driver of No. 29 Chevrolet to Answer Questions Live Through Twitter, TweetChat.com and VYou.com
Southfield, Michigan, September 17, 2012…The Champion® brand’s popular monthly #ChampionChat series – which gives millions of racing fans and consumers the opportunity to connect online with NASCAR® Sprint Cup driver Kevin Harvick – continues Tuesday, September 18 at 7 p.m. ET when Harvick will answer questions live via Twitter, TweetChat.com and the VYou.com conversational video site. “Performance Driven™” Champion spark plugs, filters, wiper blades and chemical additives are products of global vehicle components manufacturer Federal-Mogul Corporation (NASDAQ: FDML).
Harvick will answer questions for 30 minutes via Twitter and TweetChat.com, then spend an additional half-hour responding live via video to questions submitted through VYou.com. Anyone can send a tweet to Harvick by logging on to TweetChat.com or Federal-Mogul’s @ChampionParts Twitter feed and adding the #ChampionChat hashtag to the end of their tweet.
Part of an aggressive grassroots campaign to connect the iconic Champion brand with a new generation of consumers, the #ChampionChat series has generated millions of brand impressions and thousands of tweets. In addition, Harvick’s video-based dialog with #ChampionChat followers has garnered 40,000 views at VYou.com.
“Kevin really enjoys the fact that he has an instant connection to his fans as well as enthusiasts who rely on world-class Champion spark plugs, filters, wipers and chemical additives for their cars, trucks, boats, ATVs and lawn-and-garden equipment,” said Jessica Wynn, brand strategy manager for Federal-Mogul. “We expect the number of participants to continue to grow each month, particularly as we near the Chase for the Sprint Cup.”
For more information about Champion products and programs, please visit www.AlwaysaChampion.com. To identify the right Champion spark plug or other product for any application, simply visit Federal-Mogul’s convenient www.FMe-cat.com electronic catalogue. The company also offers a helpful small-engine spark plug lookup tool via the www.GetChampion.mobi site for smart phones and other mobile devices.
About Federal-Mogul
Federal-Mogul Corporation designs, engineers, manufactures and distributes technologies to improve fuel economy, reduce emissions and enhance vehicle safety. The company serves the world’s foremost original equipment manufacturers of automotive, commercial, aerospace, marine, rail and off-road vehicles; and industrial, agricultural and power-generation equipment. The company also develops and distributes to the aftermarket an extensive product portfolio with more than 20 of the world’s most recognized brands, including ANCO® wiper blades; Champion® spark plugs, wipers and filters; AE®, Fel-Pro®, Goetze®, Glyco®, Nüral® and Payen® engine products; MOOG® chassis parts; and Ferodo® and Wagner® brake products. Federal-Mogul was founded in Detroit in 1899. The company employs 45,000 people in 34 countries, and its worldwide headquarters is in Southfield, Michigan, United States. For more information, please visit www.federalmogul.com.