NASCAR® Sprint Cup Driver Will Answer Questions Live Through Twitter,
TweetChat.com and VYou.com
Southfield, Michigan, November 12, 2012… NASCAR® Sprint Cup driver Kevin Harvick will return to the monthly #ChampionChat social media chat series on Tuesday, November 13, at 7 p.m. ET as he answers questions from racing fans and consumers via Twitter, TweetChat.com and the VYou.com conversational video website. Harvick’s wife and business partner, DeLana Harvick, stepped in to offer her own perspective on Sprint Cup competition, family and other topics during October’s well-attended #ChampionChat session.
The popular #ChampionChat series is sponsored by Federal-Mogul’s (NASDAQ: FDML) iconic Champion® brand of spark plugs, wiper blades and chemical additives. The monthly sessions have generated millions of brand impressions and tens of thousands of video views, enabling a new generation of customers to connect with one of the world’s most popular brands.
The driver of the No. 29 Richard Childress Racing Chevrolet Impala will answer questions from 7 to 7:30 p.m. via Twitter and TweetChat.com, then move to VYou.com for an additional 30 minutes of dialog. To ask a question, simply log on to TweetChat.com or Federal-Mogul’s @ChampionParts Twitter feed and add the #ChampionChat hashtag to the end of each tweet.
“This series is reaching not only millions of racers and do-it-yourselfers who already know and trust Champion products, but also to the huge audience of enthusiasts who follow Kevin, DeLana and Sprint Cup racing,” said Jessica Wynn, brand strategy manager for Federal-Mogul. “The Champion brand is growing stronger each year as we continue to connect with the growing new generation of customers who communicate through Twitter, Facebook and other social media.”
For more information about Champion products and programs, please visit www.AlwaysaChampion.com. To identify the right Champion spark plug or other product for any application, simply visit Federal-Mogul’s convenient www.FMe-cat.com electronic catalogue. The company also offers a helpful small-engine spark plug lookup tool via the www.GetChampion.mobi site for smart phones and other mobile devices.
About Federal-Mogul
Federal-Mogul Corporation designs, engineers, manufactures and distributes technologies to improve fuel economy, reduce emissions and enhance vehicle safety. The company serves the world’s foremost original equipment manufacturers of automotive, commercial, aerospace, marine, rail and off-road vehicles; and industrial, agricultural and power-generation equipment. The company also develops and distributes to the aftermarket an extensive product portfolio with more than 20 of the world’s most recognized brands, including ANCO® wiper blades; Champion® spark plugs, wipers and filters; AE®, Fel-Pro®, Goetze®, Glyco®, Nüral® and Payen® engine products; MOOG® chassis parts; and Ferodo® and Wagner® brake products. Federal-Mogul was founded in Detroit in 1899. The company employs 45,000 people in 34 countries, and its worldwide headquarters is in Southfield, Michigan, United States. For more information, please visit www.federalmogul.com.