KERNERSVILLE, N.C. (February 7, 2011) — The 2011 NASCAR season is quickly approaching, and Hunt Brothers® Pizza already has reason to celebrate. In a partnership with Kevin Harvick Inc. (KHI), Hunt Brothers Pizza will be the primary sponsor for two of NASCAR’s most successful and influential drivers, Kevin Harvick and Elliott Sadler.
KHI was founded in 2001 by Kevin Harvick and his wife, DeLana. The couple originally created the team as an outlet for Harvick to win his first Truck Series race, but it soon became much more. After 10 years of racing, the organization has grown into one of the premier racing teams in NASCAR. This season will mark the fourth year for Hunt Brothers Pizza serving as a primary sponsor in NASCAR. The company could not be more thrilled about joining one of the sport’s strongest teams.
“Expanding our strategic partnership with NASCAR through KHI provides an incredible platform for Hunt Brothers Pizza to increase our brand exposure and our consumer reach through the racing team’s significant fan base,” says Scott Hunt, CEO for Hunt Brothers Pizza. “We’re excited to be a part of KHI, and we are looking forward to a winning NASCAR season led by the all-star driving team of Kevin Harvick and Elliott Sadler.”
Hunt Brothers Pizza will serve as a primary sponsor for the KHI No. 2 and No. 4 Nationwide Series entries, with Kevin Harvick and Elliott Sadler behind the wheel. Hunt Brothers Pizza will also be represented as primary sponsor of the KHI No. 2 Chevrolet in the Truck Series, with drivers Harvick and Sadler. Additionally, Hunt Brothers Pizza will join Harvick as an associate sponsor for the full 2011 season on Harvick’s No. 29 Richard Childress Racing (RCR) Sprint Cup Series car. Hunt Brothers Pizza will be represented on Harvick’s uniform and have logo placement on the car.
“Kevin Harvick Inc. is excited to partner with Hunt Brothers Pizza to create a unique sponsorship experience for both parties,” said KHI co-owner Kevin Harvick. “Our two organizations share similar cultural values and a winning spirit—which is sure to translate into some big wins on and off the track for both companies.”
Harvick began his racing career at the tender age of seven, racing go-carts to satisfy his need for speed, which eventually led to racing cars and his incredible career in NASCAR. In no time, Harvick was on an outstanding winning streak where he still remains today, finishing the 2010 season with 10 wins in all three of NASCAR’s three elite series.
When Harvick thought about making additions to his racing team in 2010, Elliott Sadler was an obvious choice. After climbing behind the wheel of KHI cars and trucks in 2010, Sadler’s five top-10 finishes, two pole awards and win at Pocono (Pa.) Raceway in June solidified his spot for 2011 at KHI.
Hunt Brothers Pizza and KHI kick off the NASCAR season April 23, 2011, at the Nashville Superspeedway with Sadler driving the KHI No. 2 Nationwide Series Car. The Hunt Brothers Pizza sponsorship with KHI also includes special NASCAR-related promotions, on-track giveaways and other special events.
For more information about the Hunt Brothers Pizza NASCAR sponsorships, visit www.hbpRacing.com.
About Hunt Brothers Pizza:
With more than 6,000 locations in 28 states, Hunt Brothers® Pizza is the nation’s largest brand of made-to-order pizza in the convenience store industry. Perfect for today’s on-the-go lifestyle, Hunt Brothers Pizza offers regular, thin crust, and breakfast pizzas with All Toppings No Extra Charge®, plus the Hunt Brothers® Wings in Southern Style and Hot ’n Spicy flavors. Family owned and operated for over 40 years and headquartered in Nashville, Tenn., the company provides all of the food products, marketing programs, equipment and training for convenience stores to operate their own turnkey pizza program.
About Kevin Harvick Inc.:
Kevin Harvick Inc. (KHI) enters 2011 celebrating 10 years of NASCAR racing. From the start, co-owners Kevin and DeLana Harvick set a goal to become leaders within the industry. With two Truck Series championships to their credit, the organization has built a reputation of integrity and competitiveness within the NASCAR community. KHI is housed in an over 80,000 sq. ft. facility located in Kernersville, N.C. This season, the organization will field three full-time NASCAR Camping World Truck Series teams and two full-time NASCAR Nationwide Series teams, competing for the drivers and owners championships in each series. With a roster comprised of both up-and-coming and veteran championship-caliber drivers, KHI continues to establish itself as one of the top teams in NASCAR competition. For more information about KHI and its teams, please visit www.KevinHarvickInc.com.