ATLANTIC CITY, N.J. (AP) — Without a helmet or strapped in a seat, Kevin Harvick should have been far more comfortable with a beer in hand and a view from a suite.
But nerves hit the NASCAR star much worse than they get him before any green flag drops. Harvick had no control of the outcome with his Kevin Harvick Inc. client Donald "Cowboy" Cerrone set to fight in the main event of Wednesday's UFC card.
"I'm way more nervous than I would be sitting in the seat of my car and driving myself," he said.
Harvick attended the Revel Casino Hotel card to watch Cerrone fight Jim Miller in a five-round lightweight bout. Cerrone is one of a handful of athletes and entertainers Harvick manages under the KHI banner. They met at a Tapout sponsorship event and Cerrone soon attended a NASCAR race. The duo hit it off and Harvick and Cerrone reached a representation deal in June 2013.
Cerrone was at Daytona International Speedway in February to present Harvick, a UFC fan, with an authentic championship belt.
Both NASCAR and UFC experienced boom periods that saw the sports soar in popularity and move away from a niche fan base and into the mainstream.
NASCAR and UFC both have TV deals with Fox — not bad considering mixed martial arts is still banned in New York.
"It's a very blue collar, everyday type of fighter that goes into the ring," Harvick said. "Most of these guys came from nothing and built themselves into having a shot through the fight world. It's kind of a lot like a lot of us drivers have done on the NASCAR side of it."
Harvick, a two-time Sprint Cup winner this winner this season, used his connections to land sponsorship deals for his clients. Greenlee Textron, Budweiser and E-Z-Go were expected to have a spot on Cerrone's trunks for the bout on Fox Sports 1.
"The cross promotion has been great," Harvick said. "Having Cowboy as the main event is great for the NASCAR fans and the UFC fans. It's a pretty common landing ground."
Harvick shared a suite with Los Angeles Kings forward Jeff Carter. When the former Philadelphia Flyers star walked into the suite, Harvick said: "The Flyers traded their whole team so they could watch the Kings win the Stanley Cup,"
"Two of 'em," said a grinning Carter, missing his upper two front teeth.
Some of the fighters on the card might end up in worse shape.
On the undercard, Claudia Gadelha defeated Tina Lahdemaki by unanimous decision in the first 115-pound women's division bout in UFC history. Leslie Smith defeated Jessamyn Duke by first-round TKO in the other women's bout. UFC bantamweight champion Ronda Rousey coached Duke on "The Ultimate Fighter," and they train together with other female fighters known as "The Four Horsewomen."
Based out of Las Vegas, UFC is making a late summer run through the East Coast. UFC will hold a card on Aug. 16 in Bangor, Maine, and the promotion returns to Connecticut for the first time since 2005 with a Sept. 5 show at Foxwoods Casino.
UFC is in talks with Prudential Center officials for an early 2015 date. UFC held a card at the sold-out Prudential Center on Feb. 1 for its Super Bowl weekend show.
New Jersey was one of the first states that embraced UFC, and UFC President Dana White credits cards at the Trump Taj Mahal for helping the company grow into a heavyweight in the sports world.
The organization moved up from casinos to holding UFC 32 in 2001 at the Meadowlands in East Rutherford.
But a return date at Revel is in doubt because the casino hotel is in bankruptcy court for the second time in as many years. In recent weeks, the owners of the Showboat and Trump Plaza have said they will close them by September, and Revel could do likewise if a buyer is not found at a bankruptcy court auction next month. That could put nearly 8,000 workers on the streets.
"They've been a great partner for us," UFC spokesman Dave Sholler said. "We're optimistic everything is going to work out and we can continue to run here. If for some unfortunate reason it didn't work out here, there are other options, whether it be other casino properties or a big event at Boardwalk Hall. It certainly wouldn't mean we would stop coming here."
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