KERNERSVILLE, N.C. (October 18, 2010) — Kevin Harvick Inc. (KHI) announced today that Armour Canned Meats and Kroger Mid-Atlantic Food Stores have teamed up to sponsor four-time Truck Series champion Ron Hornaday at Martinsville (Va.) Speedway for the Kroger 200 on October 23, 2010.
Hornaday will make his 17th-career Truck Series start at Martinsville Speedway in October. The 0.526-mile track in Virginia is one of only nine tracks on the current NASCAR Camping World Truck Series schedule in which the four-time Truck Series champion has yet to record a win.
“I can’t wait to get back to Martinsville, “said Hornaday. “I love short-track racing and Martinsville Speedway has some of the best on the circuit. The No. 33 team has been so close to finally getting the win the past three years that we can feel it. All I have to do is beat ‘the boss.’ [Kevin Harvick] We’ve gotten a bird’s eye view of Kevin’s bumper twice as he’s collected the checkered flag. This time we hope he’s staring at a can of Vienna sausages (on my bumper) when we cross the finish line.
“I think this year we might have a little magic with Armour Canned Meats and Kroger Mid-Atlantic Food Stores coming on board for a special paint scheme,” added Hornaday. “Every time the Armour paint scheme has been on the side of Kevin’s Nationwide Series car it has ended up in victory lane. We are hoping it brings us the same luck so we can collect the first Truck Series Grandfather Clock trophy from Martinsville.”
Armour Canned Meats is working to bring awareness to the Vienna sausage brand as the nation is in the midst of hunting season. Vienna sausages are a great source of nutrition, and for the month of November, hunters can find cans that are conveniently packaged so they can pack them on their next hunting adventure.
Kroger Mid-Atlantic Food stores, a proud NASCAR and KHI supporter is pleased to team up with Armour Canned Meats to carry the camouflage color Vienna sausage can pack beginning in November in their Mid-Atlantic region.
About Pinnacle Foods:
Pinnacle Foods Group LLC, with offices in Mountain Lakes and Cherry Hill, New Jersey, is a leading producer, marketer and distributor of high-quality branded food products in the frozen foods and dry foods segments. The dry foods segment consists primarily of Duncan Hines® baking mixes and frostings; Vlasic® pickles, peppers and relish; Armour® canned meats; Open Pit® barbeque sauce and Mrs. Butterworth’s® and Log Cabin® syrups and pancake mixes. The frozen foods segment consists primarily of Aunt Jemima® frozen breakfasts; Swanson® and Hungry-Man® frozen dinners and entrees; Van de Kamp’s® and Mrs. Paul’s® frozen seafood; Celeste® pizza; Lender’s® bagels; and Bird’s Eye ® vegetables and dinners.
About Kevin Harvick Inc.
Kevin Harvick Inc. (KHI), established in 2001 by Kevin and DeLana Harvick, is an 80,000 sq. ft. facility located in Kernersville, N.C. Home of the 2009 NASCAR Camping World Truck Series championship team, KHI enters 2010 in its seventh full year of competition with two full-time Truck Series teams and one full-time Nationwide Series team. Four-time Truck Series champion Ron Hornaday returns to the helm of the No. 33 Truck team looking for his fifth title and third championship for KHI (2009 and 2007), while Sprint Cup series stars Kevin Harvick and Elliott Sadler guide the No. 2 Truck team. Two-time NASCAR Nationwide Series champion Harvick will again shine as the lead driver of the No. 33 Nationwide Series team as he continues to make his mark in motorsports and establish KHI as one of the top teams in NASCAR competition. For more information about KHI and its teams, please visit www.KevinHarvickInc.com.