Connect with Kevin Harvick During Wednesday’s #ChampionChat Session
NASCAR® Sprint Cup Driver, Champion Spokesperson to Answer Questions
Through Twitter, TweetChat.com and VYou.com
Southfield, Michigan, July 9, 2012…Racing fans will have another opportunity to chat live with NASCAR® Sprint Cup driver and Champion® brand spokesperson Kevin Harvick this Wednesday night at 7 p.m. ET through Federal-Mogul’s (NASDAQ: FDML) #ChampionChat program. Each live #ChampionChat session enables millions of fans to connect with the driver of the Richard Childress Racing No. 29 Chevrolet and learn more about the “Performance Driven™” Champion brand of spark plugs, filters, wiper blades and performance chemical additives.
Harvick will answer questions for 30 minutes via Twitter and TweetChat.com, then devote an additional 30 minutes responding to questions on the VYou.com conversational video site. Fans can ask questions simply by logging on to TweetChat.com or Federal-Mogul’s @ChampionParts Twitter feed and adding the #ChampionChat hashtag to the end of their tweet. Harvick will respond to as many tweets as possible during the session.
Response to the #ChampionChat program continues to grow with each monthly session. The June chat, which was featured in an ESPN.com story, generated hundreds of tweets reaching hundreds of thousands of fans.
“We’re now exceeding one million impressions during these chats, which is a significant achievement for the Champion product lines,” said Federal-Mogul Brand Strategy Manager Jessica Wynn. “Kevin has built a huge following, and we’re pleased Champion can help these fans connect with him on a more personal level.”
For additional information about Champion products and programs, please visit www.AlwaysaChampion.com. To identify the right Champion spark plug or other product for any application, simply visit Federal-Mogul’s convenient www.FME-cat.com electronic catalogue. The company also offers a helpful small-engine spark plug lookup tool via the www.GetChampion.mobi site for smart phones and other mobile devices.
About Federal-Mogul
Federal-Mogul Corporation is a leading global supplier of powertrain and safety technology and innovation to improve fuel economy, reduce emissions and enhance vehicle safety. The company serves the world’s foremost original equipment manufacturers of automotive, light, medium-, heavy-duty, aerospace, marine, rail and off-road vehicles; and industrial, agricultural and power-generation equipment; as well as providing well-known brands in the global aftermarket. Federal-Mogul’s world-class global engineering, lean manufacturing and distribution network deliver best-in-class quality products and services at competitive cost. The company’s sustainable global profitable growth strategy creates value and satisfaction for its customers, shareholders and employees. Federal-Mogul was founded in Detroit in 1899. The company is headquartered in Southfield, Michigan, United States and employs 45,000 people in 34 countries. The company’s website is www.federalmogul.com.
Federal-Mogul’s aftermarket products are sold under a variety of well-known brands, including: Abex®, AE®, ANCO®, Beral®, Carter®, Champion®, FP Diesel®, Fel-Pro®, Ferodo®, Glyco®, Goetze®, MOOG®, National®, Necto®, Nüral®, Payen®, Precision®, Sealed Power®, Speed-Pro® and Wagner®. All Federal-Mogul trademarks are owned by Federal-Mogul Corporation, or one or more of its subsidiaries, in one or more countries.
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